Telling Your Project’s Story: How Video Storytelling Brought HubRTP to Life
Posted by [email protected] on Mar. 4, 2024 / Program Recap / Subscribe 0
Telling Your Project’s Story: How Video Storytelling Brought HubRTP to Life
We were excited to team up with the Research Triangle Foundation (RTF) on something different: telling the story of HubRTP, a mixed-use development in Research Triangle Park, through the power of video storytelling. Our team, alongside Jan Mactal from RTF, shared about this process during February’s SMPS session.
Watch video HERE ->
The main points:
A Good Story Can Move the World: Stories exist organically within all brands, you just have to be willing to look hard enough to find them. The organizations that tell stories are able to connect more effectively and authentically with customers, employees, prospects, and more.
Horseshoe's Hero Moment: Our main video focused on the "Topping Out" ceremony of Horseshoe, the project's first building. But instead of just drone shots and hard hats, we went deeper. We interviewed key players, weaved in the history of the area, and painted a picture of what this development meant for the future of the community.
Content that Multiplied: And because one video wouldn't do it justice, we created a bunch of bite-sized content pieces for RTF: social media snippets, behind-the-scenes peeks, even a live stream of the ceremony. This let them spread the word across different channels and keep the excitement building. In terms of measurement, RTF looked at engagement and impressions metrics as they launched content.
The A/E/C Advantage: Every firm has projects that are important to them and shared as “case studies” to prospective clients. Imagine proposals that come alive with stories, brand awareness campaigns that differentiate, and marketing materials that show the real impact of your projects, not just the specs.
Interested in Learning More? We’d be happy to share more details about the project, our partnership with RTF, or how we can tell your organization’s stories.
In the 1980s, Congress created the first Disadvantaged Business Enterprise (DBE) program. Forty years later, supplier diversity programs have evolved, yet we still have the same questions about how we meet our client’s diversity goals (and mean it).
Jan Mactal, Director of Marketing & Communications at RTF, shares her takeaways from the project:
- Working with a studio/team helped bring more of the story to life: Our internal team led the charge on strategy and posting the content on channels, but we worked collaboratively with Press Record Media to help us bring our ideas to life.
- More coverage and content: Don't forget to repurpose content and size to each platform you're sharing it on. Keep in mind the various aspect ratios and sizing across each platform to help maximize your engagement on the content.
- Measure success in terms of impressions and brand awareness: Measuring success of your content in critical to determine your ROI. The first step is always defining your goals and determining the KPIs to benchmark.
Riley Whisler, Account Director
Press Record Media
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