Attend one of our events to explore how other professional services firms are tackling the business challenges you and your colleagues face every day. You will return to the office with innovative solutions and fresh ideas your company can put to work immediately. Our programs are also a great way to network and make local, regional, and national A/E/C business contacts. For more information, please contact our Events Committee at [email protected]
Win More Work through Storytelling
June 23, 2026 | 9:00 AM - 10:00 AM
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Coffman Engineers, Inc. Raleigh Office | 701 Corporate Center Drive, Suite 475
RALEIGH, NC 27607
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Storytelling isn’t just for presentations—it’s one of the most powerful tools for winning work. In this interactive session, participants will learn how to apply storytelling principles across all marketing and business development content, from proposals and qualifications to presentations and internal messaging.
The session introduces a practical, repeatable framework for transforming technical information into compelling narratives that persuade, resonate, and drive decisions. Participants will explore how to identify the true “hero” of any story, understand why information alone rarely changes minds, and learn techniques for guiding technical teams toward clearer, more persuasive communication.
Key themes include:
- Turning any content into a compelling narrative
By the end of the session, members will walk away with:
This session is designed to be highly practical, immediately applicable, and relevant for marketers, BD professionals, and anyone responsible for shaping messages that win work.
Speaker Information:
Dez Joslin | CEO/Founder of Enarche
As Founder and CEO of Enarche, Dez Joslin is a leading voice on brand, storytelling, and growth strategy for architecture and engineering firms. She partners with A/E leaders across the country to bridge the gap between the value firms deliver and how they are perceived in the market. Known for her ability to connect big-picture strategy with practical execution, Dez helps firms stand out, win more work, and build lasting relevance. Through her work and speaking engagements, she challenges industry norms and equips leaders with actionable approaches to elevate their voice in rapidly evolving markets.
Parking and Access:
- Parking is free around the building
- A/E/C Workshop will be held in the Training Room on 1st floor (near the 701 Café)
- Building has multiple entrance as shown in picture below
- Signage will be placed to guide attendees to the Training Room
Items of Note:
- Breakfast will be provided at this event.
- Space is limited - please register early. Once registration limits have been met, a waitlist will be created.
- Online registration will end on the Wednesday, June 17 at 5:00 pm.
- Member of SMPS, but not the Research Triangle Chapter? Proceed through registration as a GUEST to see the discount ticket available to all members of SMPS.
- Cancellation Policy for all SMPS Triangle Events. No refunds will be offered for any events; however, two options are available if you are unable to attend an event:
- A registrant transfer of equal or lesser value can be made. Transfers include "Member to Member", "Non-Member to Non-Member", or "Non-Member to Member". If you would like to transfer from a Member to a Non-Member, additional fees will apply. Please email [email protected] to request a transfer.
- A registrant may request a credit in the amount of their cancelled ticket price toward one future SMPS Research Triangle event. Eligible events must take place between September 1, 2025-December 31, 2026. Requests for credits must be made prior to the event registration cutoff date listed on the event page. No credits will be given for no-shows or requests made after the registration cut-off date. A credit is non-transferrable. Please email [email protected] to request a credit.
- If you are an annual sponsor, event sponsor, or would like to become an event sponsor, please reach out to [email protected] for registration.
- If you have any questions about this event, please contact [email protected].
- SMPS Research Triangle reserves the right to use any photograph/video taken at any event sponsored by SMPS Research Triangle, without the expressed written permission of those included within the photograph/video.
- By registering and attending this event, you voluntarily assume all risks related to exposure to COVID-19 and agree that SMPS Research Triangle is not responsible for any health-related issues regarding the event.
Tickets
$30.00 Member Registration
$20.00 Earlybird rate before May 1
$30.00 SMPS Members of Other Chapters
$20.00 Earlybird rate before May 1
$50.00 Non-Member Registration
$40.00 Earlybird rate before May 1
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