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March Coordinators' Club - Ask the Marketing Experts

 

March 02, 2022 | 8:00 AM - 9:00 AM
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Timmons Group Raleigh Office | 5410 Trinity Road, Suite 102, 3rd Floor
Raleigh, NC 27607
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Learn from three of the Triangle’s senior marketing and business developers about how they get it all done and where they began. 

Description
A marketing and business development career in the AEC industry can be rewarding but sometimes it can be downright stressful. Ever wonder how some of the area’s seasoned AEC marketing experts get it all done? Or how they got where they are? Or if they have any tips to share with those new and mid-level marketers? Now is your time to find out! In this session we will sit down with Bo Crouse-Feuerhelm (Vice President Client Solutions, JE Dunn Construction Company), Pat Perkins (Senior Associate + Director of Business Development Resources, O’Brien Atkins), and Kelley Simons (Vice President, Director of Communications, S&ME) to gain insight into the profession. Stephanie Jude (Marketing Manager, Clark Nexsen) will lead and moderate the discussion. Some questions that will be addressed are:
  • What was your career progression?
  • What training or certifications would you recommend?
  • What are some career options with this field?
  • What are some key resources you have used?
  • What has been the most rewarding aspect of your job?
  • Do you have any suggestions or tips to share?

And more!

Moderator

Stephanie Jude
Marketing Manager
Clark Nexsen

Stephanie has been in the A/E/C industry for 22 years and is the Marketing Manager for the Raleigh office of Clark Nexsen. She began her career with HOK in Washington, DC, then moved to Raleigh in 2007 and worked with Wilbur Smith Associates (now CDM Smith) before joining Clark Nexsen in 2012. In her current position, she supervises and coordinates the efforts of marketing coordinators; schedules, manages, and develops proposals, presentation materials, and marketing collateral; assists with the Raleigh office social media sites; assists in the development of corporate marketing plans; and participates in business development and public relations. She’s been a member of SMPS since 2006, serving as a volunteer on both the Membership and Communications committees before joining the SMPS Research Triangle Board of Directors in 2017. She served as the Director of Outreach for 2017-2018, a Co-Director of Events from 2018-2020, and President-Elect from 2020-2021. She is currently serving as the 2021-2022 Chapter President. Stephanie has also been a co-presenter for a Coordinators’ Club event and is currently serving as a co-chair for the 2022 and 2023 SMPS Southeast Regional Conferences (SERC).

Panelists Bios

Bo Crouse-Feuerhelm
Vice President Client Solutions
JE Dunn Construction Company

Throughout her more than 25-year career working in progressively responsible positions from college dropout to secretary, marketing assistant, coordinator and director to global accounts executive for consulting, design and construction companies, Bo has focused on understanding the business and earned the trust and respect of clients. In her role with JE Dunn Construction Company, she is responsible for understanding the long-term market trends and innovation drivers of the Life Sciences, Higher Education, Healthcare, and Aviation sectors and setting/implementing strategy to serve the marketplace. Bo is a mentor, passionate volunteer, speaker, and has been an active member of SMPS for more than 30 years, as well as a past board member in the early years of the Triangle Chapter. She is also a member of the International Society for Pharmaceutical Engineering (ISPE) and Women in Pharma. In March 2019, she received the ISPE-CaSA Award for Dedicated Service. She is also a Board Member/Secretary for The Women’s Center of Wake County; and a member of the Ronald McDonald Red Shoe Crew.  

Pat Perkins
Senior Associate + Director of Business Development Resources
O’Brien Atkins

With an undergraduate degree in French language and a Master of Science in Library Science, Pat’s journey to a marketing career in the AEC industry was not a straight-line path. Beginning as a librarian in various architecture and engineering firms, Pat’s pivot came when she was asked to fill in as marketing coordinator for a colleague on maternity leave. Her on-the-job training is complemented by her nearly 30-year SMPS active engagement. She has served in leadership positions on numerous chapter committees, on the Board of Directors in various capacities, as a mentor, and recently as Chapter President 2020-2021. As Immediate Past President, she continues her SMPS RT Board service drawing on her legacy knowledge and experience to serve as a sounding board and resource. Pat was recognized as the SMPS Research Triangle Member of the Year in 2015.

Kelley Simons, LEED AP
Vice President, Director of Communications
S&ME

Kelley is a Vice President and the Communications Director at S&ME. In her role, she leads the internal and external communications strategy, with a focus on brand awareness, strategic marketing initiatives, and increased engagement. Her career began as an intern architect after graduating from the College of Design at NC State University. Over the years, Kelley has gained AEC industry experience through many roles, including marketing coordinator, graphic designer, and strategic initiatives leader within a newly formed communications department. A creative thinker with an eye for detail, Kelley enjoys a challenge when given the opportunity. Additionally, Kelley has been actively involved in SMPS for over 10 years, serving as 2019-2020 President and multiple terms as Director of Communications. 

Breakfast will be provided at this event.

Event Pricing
Member - $10

SMPS Member of other chapter - $10
Non-Member - $20
Walk-ins* - $25

Tickets

$10.00 Member Registration

$10.00 SMPS Members of Other Chapters

$20.00 Non-Member Registration


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